Looking for different ways to spread the word about your nonprofit cause? Find yourself second guessing the content on your last post or wondering why only nine people saw that killer headline you thought for sure would get hits? Well, read on! We have done the research and want to share these helpful hints to give your Facebook Posts an upgrade on the popularity charts!
Warning! This is not just another list repeating the same facts you just closed out of on your Facebook tab-it’s actually something tested out using our very own Civic Support Facebook page! We are pleased to humbly share what worked well…and what to avoid.
1. It is important to utilize the “insights” guide available to Facebook admins only. This way you can check out which of your past posts had the most likes/comments/shares and views. Start with the top ten most popular posts. Once you figure out which posts are resonating with your audience, you can decide what angle is working best and incorporate similar keywords or content in future posts.
2. It really does matter if you add a bit of personality behind the posting. Let’s face it, this is the Social Network here–you have to post interesting content and get people talking. Consider choosing a comical photo or quote to put a smile on the readers face before even reading the content!
3. Try to post more at night and/or weekends when people are more relaxed and have a bit more time to read your content. Also, research shows that less branding is done on weekends, which means less competition for you!
4. Don’t Cross Post Facebook and Twitter. Do you want to read the same headline you just logged out of, or would you rather see a completely different approach on the same topic? This also allows for different perspectives on the same post. Go ahead-toss it up a bit!
5. Link your Blog to your Facebook page. This will help generate traffic through your Facebook Page from your Online Blog updates. It also lets your blog readers know you appreciate their interest and support by allowing your Facebook audience to read their comments on your blog as well.
6. Make Use of the “Events” Postings. Be sure to post reminders at least once in the morning and once at night before the event. During your event, try to “check-in” and tag anyone involved in making it a success. After the event, post updates on its success including pictures and testimonials. This also helps your supporters feel appreciated and provides a visual for those who missed out!
7. Comment and tag yourself (e.g. @Civic Support) whenever possible on interesting posts in your news feed or anywhere else you think your cause may be able to help. We tried this tip out on a Friday morning post and within the next five minutes we were up 3 “likes” and 8 more by the end of the night!
8. Sign-up for webinars on your Facebook page and spread the word by tagging them. Not only will you be reaching a much larger audience, you will also be able to use your own Facebook page to have discussions after the webinar and bounce different ideas around with like-minded people!
9. Consider Pinterest as a way to repost the pictures you investigated from Step 1 that had the most insights! Keep in mind that research shows Pinterest has a much larger female audience, and use this to your advantage. Try editing your photos once you upload them to Pinterest and add a link to your Facebook page on Pinterest! Simple, Easy, Free, and Fun!
10. Once you begin putting these tips to use, STAY ACTIVE! This is KEY in Facebook Networking! Once you have gained over 100 “likes” Facebook offer you the option of “Advanced Targeting” allowing you to target your audience based on relationship status, education, demographics, etc. This is an excellent way to tailor your posts!
11. Let Your Facebook Fans know they have an option to receive notifications from your page in their Newsfeed! This option is fairly new to Facebook and may be the reason why your awesome content slipped past your tailored target audience!
As always, Civic Support has your back! We will continue to keep you posted- literally! Please check back day and night because we are there when you can’t be, working on finding new and updated techniques to help YOU help others!
Written By: Jenny Lee Paiva