Marketing via social media has become all the rage as of late, offering virtually anyone the ability reach anyone else who is using the same platform. Twitter has been shown to have the most effective marketing platform in terms of click through rate, so it is just common sense that more and more people are using it in order to reach their audiences. With the proper manage, social media can greatly enhance your business but certain mistakes can create major problems for your company and hurt your business. Want to tackle the world of Twitter successfully as you market your business? Here are six common mistakes that are made and how you can avoid them for your own small business.
Mistake Number 1: Not Showing Your Brand Clearly
Followers know you by your brand, which makes your company unique from all the others. Your brand can be the name of your company or a term, symbol or design that’s directly related to your specific company, products or services. The most imperative thing to do is to choose something that suits your company best and then clearly brand it across all of the social networking sites. You want users to see your imagery and instantly recognize YOU.
Mistake Number 2: Being Too Pushy
Do not use social media to push your products or services. This is where you go to interact and establish a relationship with your fans. It is not the place to heavily promote your business or constantly repeat the same messages to make sure everyone knows your latest promotion. Instead, try to mention links to your website or blogs where fans can learn more if they’re interested.
Mistake Number 3: Inexperienced Staff Members
You don’t want someone without any marketing or social media skills in charge of your social media marketing. Ultimately, you are responsible for anything that goes on your site of your company. You need someone or a team of professionals with marketing experience along with an understanding of how social media sites work to avoid mistakes that could damage your reputation and your business.
Mistake Number 4: Excessive Self-Promoting
Promoting your business using Twitter and other social networking sites should be part of your marketing plan but excessive self-promoting is not good. Your first goal is to interact and build an emotional connection between your company and your supporters. No one wants to connect with a spammer. This will allow your company to miss out on the opportunity to build connections and relationships when all you use your accounts for is self-promoting.
Mistake Number 5: Ignoring Your Followers
Don’t ignore your consumers when they leave comments or feedback, even if they may leave negative comments. You need this type of information to learn more about what people like and dislike, so you know what steps to take to improve and expand your company. The point of social media is to interact with your followers in a more personal manner so ignoring your sending out an auto response defeats the purpose entirely. Get out there and engage with them, ask their opinions and interests and then listen to their responses. They are the center of your network!
Mistake Number 6: Not Being Consistent
Last but most importantly is learning to be consistent and spend some time on it every day! You want followers to see a strong company that’s organized and committed to their followers. Post regularly about a variety of topics that would be an interesting base and also use a variety of social media platforms, as well. Examples of this would be new stories, upcoming events, and promotional offers.
Avoid these mistakes with social media marketing and create a comprehensive plan that will build brand awareness and can increase the business. For more information on how to avoid social media marketing tips on Twitter visit