Does your organization’s website look like it was html coded in a middle school computer class? Does it feature breathtaking clipart or photos taken 5+ years ago? Best of all, does it use some zany font options like Comic Sans?
If so, 2003 called and it wants its website back.
Even if your site isn’t as horrific as the previously described, the look and functionality of a site can quickly become out of date if you aren’t integrating some of today’s best design principles. Here are a few things to look for to determine if your website is in need of a re-design.
1. You Feel Like You Need a GPS to Navigate it
If you’re having trouble finding something on your own website, or if you feel like you have to wade through drop down menu after drop down menu, imagine how much trouble your audience is having. As the years go by and you add more and more content to your site, key information may become increasingly difficult to uncover as it literally becomes buried in the site’s hierarchy. It’s time to start all over with a cleansing re-org.
2. Who is this Mark Zuckerberg?
Not every business needs a Facebook page or a Twitter account, but there is usually some form of social media that cements it in the “we are active and alive” column. Integrating social media with your website is a good sign that you’ve entered 2014 in tact. Of course, you also need to update those social media accounts and be active in order for anyone to care.
3. Who Doesn’t Love a Polaroid Picture?
The quality of the content you provide on your website directly correlates with the image your audience has of you as an organization. So, if you have low quality photos or photos taken from the staff retreat circa 1993, it may not represent you in the best light (that is, if you want to be seen as current and relevant). Avoid other embarrassing content like clip art or aged video ads. And while you’re at it, take a look at your logo and decide if it needs some freshening up!
4. You Can Find Us on Page 53 of Google
If your organization isn’t ranking in search engines your site probably needs to be optimized. Search engine optimization is one of the make or break concepts in marketing today. If you don’t want to break, it’s time to a re-design.
5. 3 People Viewed Your Site Yesterday… and All of Them Were Family Members
In general, if your website traffic is low or on a steady decline, it’s time for a fresh look and some new, engaging content. If your website looks out of date people may easily assume you are no longer in business and go elsewhere.