We can learn a lot about marketing and how it is done online from the genius Charlie Sheen. This TV actor out of thin air has created millions of dollars of profits, goodwill and branding. This controversial actor has 2 million followers on Twitter in under a week! Frankly, that’s huge traffic; any business would want that opportunity.
What we can learn from this marketing genius?
Rule 1: Use Social Media.
Charlie’s latest videos and tweets have blasted his message all over the world in a matter of minutes. This might be a no brainer, but utilize these free sources to create some buzz around your product or service. Social media presence is just as important and in some cases more important than your day-to-day interactions offline. Most importantly, use social media to respond to any type of conversation or feedback, especially when someone disagrees with you. This has tremendous appeal.
Rule 2: Be a rock star, put yourself out there
Say things that are offhand and shake every leaf from its tree. Do whatever you want but, just make sure you’re damned good at what you do, and deliver on time. Sheen attracts people who dig his free spirit, along with those folks who love to watch the crazy train as it threatens to derail. Modify your public persona. Amplify certain angles, exaggerate others, and create the YOU that’s most appealing for your market. Think of all the larger-than-life people you know and how they present a side of themselves that’s fit for public consumption. Getting your customers/audience’s attention is just want you want.
Rule 3: Be humble
If you’ve got a good thing going on, like a $2 million paycheck every time you come to work, be grateful for it. Love your customers/clients. Remember it could all be gone tomorrow and no one may ever take you seriously again.
Rule 4: Develop a catchphrase for your brand
Sheen turned his “Duh, winning” into a marketable catchphrase, already being screened and inked on a line of tee-shirts. Develop a catchphrase for your brand. Be clever. If your brand is dull, you might even find a way to inject humor into a catchphrase and hone it to your benefit. Get ready to start WINNING. (It rhymes with “winning.” Duh.)
Rule 5: Be an unpredictable winner
Say what you want about Charlie Sheen. Fact is he’s got millions of people paying attention, eager to see what he’ll do next. He has built his own tribe and gained popularity because he delivers. People will let you get away with a lot only when you deliver. Everyone likes a story of losers turned into winners. It makes it easy to think, if “they” can do it, so can we. Capitalize on that; share your story of how you overcame obstacles. The more successful the person, and the bigger the fall, the better.
Bottom Line, obviously Charlie Sheen is not your typical role model. But there is something to be said for staying true to who you are and not being afraid to turn a few heads. There is a huge lesson to be learned from this genius that we can all apply to our businesses immediately.
Written By: Sharan Dingreja