“The three essential elements of an effective SEO are effective communication, useful information and high quality backlinks.” – SEO Refugee
SEO, or Search Engine Optimization, is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. It is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects, it serves as quality control for websites.
Plainly put, if your website isn’t showing up in search engines like Google, you are missing out on connecting potential cliental. Search Engine Optimization is every increasingly becoming a powerful web marketing technique and cannot be ignored.
So how do you make your site show up in search engine results?
Simple: Great content + Quality Links= Search Engine Success
The first thing to consider is what your potential clients are looking for. What are they going to be typing into a search engine as key words? What phrases are most likely going to be typed in that could lead them to discovering your services? Start by brainstorming a list of relevant keywords that relate to your business. After that, try typing those keywords into a search engine to see what the competition looks like. It may give you a good sense of what’s already out there, and what key words may give you an edge to be found more often.
Once you’ve decided what key words you are going to use, make sure that those words are used frequently in the content of your website. This is where “Great Content” comes in. The more your can get key word rich content up on your page, the better it will rank. Click here for a great beginners overview on “How To Do Keyword Research” by SEOmoz.
There are many strategies to the “Quality Links” portion of the SEO equation. Essentially, the more your site links to relevant sources and the more other websites link back to you, the better your website will rank in a search engine. Social Media is a great tool for finding sources to link to, and there are many other great suggestions in this article, “131 (Legitimate) Link Building Strategies” by Julie Joyce.
While there are many strategies to link building, keep in mind that you don’t want to make your site cluttered and unusable by your clients. SEO can be tricky and time consuming, especially for the already busy small business owner. If SEO is something you need help with, contact us today at Getsupport@civicsupport.org!
Written By: Jazmin Aviles and Shonna Ryan