Twitter has evolved into one of the top social media sites for businesses. It started as an unknown website with questionable features, but now it’s as popular, if not more, than the relatively easy-to-use Facebook. It’s an effective tool for businesses, but social media sites are only as effective as their users, so here are some tips to take full advantage of Twitter for your business.
5. Lay down the groundwork
Before you even think about sending out your first tweet, you’re profile should be completed. This means presenting your brand (or yourself) by taking advantage of the two different images you can use to represent your account – the profile picture and background photo – and three important profile features: location, website and biography.
It also helps if you understand the basics of Twitter (retweets, favorites, direct messages, reply, and mentions).
4. Be active
It’s recommended that you tweet at least once a day, with a max of five. Being too active can tune out followers (unless you’re job entails it) and creates an annoying image to your company. Not being active at all, though, will have the same effect. Try tweeting a couple of times per day and see how your audience react, then adjust accordingly.
3. Keep Tweets short and sweet… and smart
Tweets are limited to 140 characters, a pretty well-known aspect of Twitter even for those Facebook-loving, anti-Twitter people, thus they’re easily consumable by readers. However, a study done by Buddy Media says tweets containing less than 100 characters are 17% more engaging than longer tweets.
It’s not all about length, though. The quality of your tweets will aid in the growth of your Twitter following. You’ll need to find out how word resonating tweets within the 140 character limited, which usually entails possessing a strong vocabulary.
2. Use hashtags
Facebook has recently implemented hashtags in its programming, but hashtags became common practice through Twitter. Hashtags allow users to see what’s trending and to cater their tweets around those trends. This allows businesses to see what’s going on in order to stay trendy with their tweets and expand their audience.
1. Engage with followers
Twitter is unique in that businesses can interact directly with customers. Several companies asks their followers for feedback on products, troubleshoot any issues they may have, or just general conversation. It’s one of the top features of Twitter for business, and you can certainly take advantage of it.